Radeon RX 480 (5.5TFlops) - Launching June 29th For $199
According to Wall Street Journal, we could be looking at an incredible price to performance value on the new Polaris cards. The website quotes the price of AMD’s new graphics card at $199 US which sounds very good. The site also mentions that AMD would be launching these cards at the end of June which confirms the NDA lift date of 29th June as previously reported. The specifications of AMD’s Polaris 10 based Radeon RX 480 graphics card have been leaked ahead of today’s announcement. According to the leaked information, the AMD Radeon RX 480 will feature higher performance per watt efficiency compared to all other GCN graphics card. AMD is also pitting the card against the GeForce 900 series Maxwell parts such as the GTX 980 which means they are going to battle NVIDIA in the mainstream market.
The AMD Radeon RX 480 graphics card will be unveiled by AMD in under 10 hours at their live Computex press conference. The leaked specifications however give us a preview of what to expect from the upcoming Polaris graphics card. First of all, we are looking at a graphics card whose sole purpose is to deliver premium AAA and VR gaming at 1440P resolution. This graphics card will be available at a very nice price point around $199 US as the slide points out.
AMD’s strategy is plain and simple. They want to take back a chunk of market share by offering performance better than both 970 and 980 at insanely low prices. Their new graphics card will be capable of delivering the best performance in games beyond the usual 1080p resolution. AMD cards will be targeting the 1440P display resolution. They will do so while requiring a single PCI-e connector. This suggests that AMD cards have TDP of under 150W while NVIDIA GP104 has TDPs starting at 150W with the GTX 1070 and going up to 180W on the GTX 1080.