Maybe you've heard the term "influence." It's the moniker marketers have given to the heavy hitters of social media with considerable follower counts (often in the tens or hundreds of thousands). You know, the Kendall and Gigis currently dominating our world. Well, Paris Musées, the public institution that oversees 14 of the city's municipal museums, has cottoned on to this new media wave and is turning to Instagram as a platform to raise awareness and boost museum attendance